Friday, 24 Sep 2021

What Online Daters Can Learn From Marketers

Unless you live completely off the grid (though you probably wouldn’t be on this website), you probably buy things at one point or another. Whether you like it or not, your purchases are influenced by marketers. Someone identified you as a potential customer, developed a product that would appeal to your needs, identified the right price to sell it at and place to sell it, then advertised it to you. Some – or all – of the decisions along that chain influenced you to buy said product.

Online daters can register at the Best hookup sites to get a great influence on the relationship. There is no committing of mistakes at the online dating application. The correct decision is taken with the skills and intelligence to find the correct match at the online platform. 

Dating is just like that, and when dating online, it’s more important than ever to be able to portray the interesting you. Online, attention spans are low, and number of options

at your potential mate’s fingertips are high. So, why reinvent the wheel? Marketers have been studying the art of “selling” things for years. Learn from what they know:

Know your audience: It’s this simple: think about the partner you are looking for. While being honest, and careful not to pander, appeal to them. Fortunately, being yourself had better appeal to your audience, or you’re bound to have trouble down the road. Unfortunately, portraying the interesting you clearly, while not seeming self-centered, can be a challenge. Here’s the best advice I can give on this: Pepper your profile with conversation nuggets. Specifics that can elicit a reaction. Don’t just say “I’m up for just about anything,” instead say “I’ve been known to rock the karaoke mic with a Journey song.” If that’s your thing. You get the idea 🙂 Why not write your “about me” about your ideal mate. This works because 1) everyone’s favorite subject is themselves, 2) people will generally see themselves in what you describe, and 3) while telling them about themselves, you can tell them about you.

It’s this simple: think about the partner you are looking for. While being honest, and careful not to pander, appeal to them. Fortunately, being yourself had better appeal to your audience, or you’re bound to have trouble down the road. Unfortunately, portraying the you clearly, while not seeming self-centered, can be a challenge. Here’s the best advice I can give on this: Conserve your resources: You aren’t going to see a children’s toy commercial interrupting a senior professional golf tournament, and similarly, you aren’t going to see a commercial for mutual funds during an episode of Sesame Street. Marketers have “budgets” to mind, and you should, too: Be targeted in your efforts: know what you’re looking for, and don’t waste your time with anything else. Definitely don’t try a “shotgun” approach where you message everyone you see. Believe it or not, some people actually do this. Start with minimal effort: If you’re on Match.com, start with the who’s viewed me shuffle. You can elicit a wink or a message just by looking at someone’s profile. Of course, it’s ideal to get them to contact you first. And if this doesn’t work…. Send a message with a one-line hook : Never. ever. obsess over one profile and send a really long message. You waste your time, and you may even scare them off. Find something interesting in their profile to ask a compelling question about, then move on. Not only is this effective, but it doesn’t take much effort.

You aren’t going to see a children’s toy commercial interrupting a senior professional golf tournament, and similarly, you aren’t going to see a commercial for mutual funds during an episode of Sesame Street. Marketers have “budgets” to mind, and you should, too: Use a call-to-action: Marketers have learned over the years that to get the most bang for their buck, they should use what’s known as a call-to-action. It means just what it sounds like it does. Once you’re aware of this, you’ll never look at a web banner that says “click here” the same way again. Tell them what you want them to do: If you’re on Match.com, and you’re a woman looking for guys, end your “about me” section with something to the effect of: “I’m really friendly, so don’t be afraid, send me a message!” If you’re a guy looking for women on Match.com, end with something like “don’t pass up this chance for us to get to know each other, give me a wink!” (generally, on Match.com women prefer messages, and winks are only acceptable for women to send to men)

Marketers have learned over the years that to get the most bang for their buck, they should use what’s known as a call-to-action. It means just what it sounds like it does. Once you’re aware of this, you’ll never look at a web banner that says “click here” the same way again.